Tag Archives: Effectiveness

SUBLIMINAL MESSAGES: ARE THEY REALLY EFFECTIVE?

Do they really work? Great question.
It is quite obvious now that every copy produced will most likely have incentive stimulus in it, to portray a meaning that is beyond the surface of the context. Many people believe that products, goods and services are not likely to sell if there are no provocative instincts to buy them. Due to that, advertisers now send messages that are beyond the literal meaning to appeal to the subconscious minds of the consumers.

Funny how even in movies, children cartoons, on billboards and posters, subliminal messages are very pronounced. I really feel this is indecorous and unnecessary because rather than passing a true meaning of that which they want publicized, they implant bad seeds in the minds of the readers, viewers and/or listeners. Children are prone to character modification based on the things they see, hear and feel and children obviously love cartoons not to mention teenagers and their love for movies.

With this in mind, what are we going to say about the fact that we are unconsciously damaging the minds of these children? And the unfortunate thing is that we can’t deprive these kids from what they gain pleasure in doing so if you say you want to stop a child from watching cartoons, you will eventually bore the child to death. The most painful part is that we can’t really pinpoint subliminal messages even while we are looking at them.

Reality has it that this mechanism spreads activation in your semantic networks. Your next question will probably be how? Okay, here is how it works; the manufacturers of these message puts all odds in their favour by influencing individuals to think of a particular thing not by mentioning a relative concept but by mentioning a bunch of semantically related ideas which triggers multiple associations and increases the spreading of activation which boosts the chance of the individual to think about what you want them to think of.

The problem is not the fact that it is hidden, but the fact that these messages usually mean something negative and always show tendencies of influencing the minds which will later evolve and cause a change in behaviour.

OBODOEZE MIRACLE OYINYECHI